Friday, June 11, 2010
Another cool Pixar article
“It’s important that nobody gets mad at you for screwing up,” says Lee Unkrich, director of Toy Story 3. “We know screwups are an essential part of making something good. That’s why our goal is to screw up as fast as possible.”
Wednesday, June 9, 2010
The Happiness Culture
1. Deliver Wow Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
What really made me intriguing is that it's seems a lot similar to Pixar's culture which I discussed in one of my last posts. Apart from the above points they even have a similar training program for all staffs irrespective of the position when they join the company.
Here are few interesting quotes on Hsieh which I found personally interesting
"I think we're just at the beginning where companies are becoming more and more transparent whether they like it or not. People are becoming...just because the information is everywhere and it's pretty hard to control now. So I think moving forward it's going to be only the authentic companies or people can win because everyone else will eventually be outed."
"In the end, the culture is about more than money. "It's not me saying to our employees, this is where our culture is. It's more about giving employees permission and encouraging them to just be themselves."
"There's three types of happiness and really happiness is about being able to combine pleasure, passion, and purpose in one's personal life. I think it's helpful and useful to actually think about all three in terms of how you can make customers happier, employees happier, and ultimately, investors happier."
Take a look at the interview which this article was based on.
Sunday, May 16, 2010
Notes on Stereoscopic 3D
I been following this technology closely for more than a year now and I was convinced that this technology is going to be a game changer when I first heard that Avatar is going to be on 3D. A lot has been happening since Avatar came out and I think one of the crucial outcome was incursion of stereoscopic 3D into main stream broadcast media.
Singapore, as a highly techno friendly country, will be the first among the nations to do a nationwide 3D trial on the broadcast possibly on coming August. I think as for the HD wave it would be interesting to see when viewers will fully adopt this technology to broadcaster's standards. On the other side Samsung is widely promoting it's line of 3D capable TVs and aims to sell more than 2 million 3-D TVs this year and Panasonic has already came up with their affordable 3D productions gears for broadcasters. With all these vibes there is strong urge in the industry to produce more stereoscopic content for this new market that is ranging from music videos to military simulations.
Apart from all these general happenings it was very intriguing to dig deep into the technology itself and to see how it has transformed in the past few years. Stereoscopy is relatively a very old technology and people are being lured with this illusion since 1800s. I think most popular technology which we are all familiar with is Anaglyph Image where two images (left and right) are made up two colors (red and cyan) and superimposed to create illusion of stereoscopy when watched with same color coded glasses. Fortunately we have already come a long way from Anaglyph Images which caused motion sickness to us most of times.
According to Wikipedia, there are two technology for viewing stereoscopy images, mainly active and passive glasses. Active glasses technology needs an expensive wireless electronic glasses which is synced with the display screen and passive glasses uses polarizing filters on the projectors to project two images superimposed on to the screen. So for obvious reasons such as cost and practicality, Active glasses technology is moving more towards broadcast and PC gaming markets and passive glasses towards cinemas.
Dolby 3D uses Infitec which stands for interference filter technology that splits the color spectrum into six narrow bands which then are divided into 2 in three primary color channels. This technology is a much superior form of Anaglyph technology.
There is also IMAX3D which use polarization technology similar to that of RealD.
As for a standardization, at the moment RealD is the clear winner in the race with the huge success of Avatar. According to Zdnet.com, the company has net loss of 16.3 million from 23.4 million revenue in the year 2008 and for the year end of 2009, the company lost 20.3 million from 95.9 million revenue. Here is an image comparing both Anaglyph and polarizertechnology.

Following is a Panasonic promotional video showing previous technology and advantages of current technology
Another similar technology is Alioscopy, where you have pixel barrier or filter to make the coded sub pixels a stereoscopic 3D experience. The real beauty of this technology is that it has 8 different perspectives so viewer could enjoy the true 3D experience from different angles. I have personally experienced this technology and found it truly an amazing experiencing but at the same time rendering 8 different views in full HD resolution would be extremely time consuming process.
With all these happenings it is so obvious that a good part of futur entertainment is going to be on 3D. I feel it is crucial to note that even though Stereoscopic 3D is not a new technology but only until Avatar that James Cameron showed us that this technology could be effectively used as a visual language rather than just a gimmick to attract audience.
Unfortunately in case of the films, a lot of production houses are looking at it as marketing tool to attract audience rather than taking it as a story telling medium and I think in broadcast media, stereoscopy is pushed in order to resurrect the penetration of HD into the main stream market considering only two broadcasters worldwide are fully HD now. According to Bill Schultz, co-CEO of Moonsoop Entertainment, L.A., "We have been doing HD for six or seven years, and there are still broadcasters who do not ask for an HD delivery,". So if Stereoscopic 3D becomes successful at least it will make sure that everybody goes HD.
I could be completely wrong here but personally, I don't feel like looking at stereoscopy as a future but instead I would like to see it as matured form of story telling medium because lot of people associate it with black & white to color or silence to sound transition in films. But from what I have seen and experienced, I think this technology has it's limitations compared to conventional 2D films and there are times where 2D might win over 3D films. For example, fast cuts of shots with different scale and depth might work pretty well with the conventional 2D film. But I think doing that sort of cuts in stereoscopic film in which the perception of deptsh changes very quickly between scenes may not be pleasing to your brain no matter how good the edit looks.
Since doing a Stereoscopic film would be technically superior I think a good example to relate what I meant would be, painting with water color and oil paint. You could pain beautiful paintings with both mediums but oil painting add whole new demension as well as technical limiations compared to water color. So it just the choice of the filmmaker that would call for Stereoscopy.
Micheal Bay is one of the director is who has been outspoken about his opinion on 3D as well as 2D to Stereoscopic 3D conversion. Micheal Bay says “The way I shoot is too aggressive for 3D cameras. It’s a time consuming thing,” said Bay. “Who knows… It might be a fad. I’m kinda old school. I’m old school because I like to shoot on film. I like anamorphic lenses, and that is old school.” I agree with him on the above statement and I think it relates to my previous example as well.
For the past few weeks I been testing stereoscopy at my workplace, so I will try to post more on this subject relating to workflow, aesthetic and story tellings aspects as I discover them.
Sunday, May 9, 2010
Ed Catmull on rendering successful business
Sunday, March 21, 2010
Matte Painting Breakdown








Saturday, November 28, 2009
Us Now, Documentary on human collaboration
Its funny that I felt the first person (Clay Shirky) who appears on the video was Tom Hanks but I just found that he also feels same way about himself. Anyway I found his views very interesting especially the following, "As time goes on, we'll see people increasingly comfortable participating in situations where the social value is really about other people caring enough rather than someone being paid to provide that value."
Here is TED talk by Shirky himself on importance of co-operative model and btw, I am excited to attend TEDx singapore meet later today!
Sunday, November 15, 2009
Secret of success is helping others, says Lucas
If you have watched the above video you might have noticed him saying, “getting the most praised for least body of work”. I was very moved by those words especially since I was also who was one among the people who looked only at his success but not at what methods or practice he would have had adopted to achieve it.
This interview had some really good insights into how he achieved his success and following are few quotes which I found really inspirational.
Lucas says, “No matter how easy it looks on the outside, it's a very, very difficult struggle. You don't see the struggle part of a person's life. You only see the success they have. But I haven't met anybody here at the Academy or anywhere else that hasn't been able to describe years and years and years of very, very difficult struggle through the whole process of achieving anything whatsoever.“
Other than passion, practice, perseverance, one interesting point he pointed to be successful really caught my attention and that is helping others. According to him it also matters how much one dug his own life to understand things around him and how we all fit into the bigger picture. He says, "bigger picture" understanding -- of how we fit into the world, and how we fit into the universe. Not necessarily thinking of ourselves, but thinking of others.”
He explains It is ironic that most of the people doesn’t understand this phenomena which exists all around us and we fail to look at the large picture by being a self absorbed creature which would end like a cancer cell. According to him, “If you put that notion on a larger scale, you have to understand that it's a very cooperative world, not only with the environment, with but our fellow human beings. If you do not cooperate, if you do not work together to keep the entire organism going, the whole thing dies, and everybody dies with it. That's a law of nature, and it's existed forever.”
Lucas reminds us that if we look at human history all the inventions and advancements we ever made is because we had worked together. As we know helping others is the basis of any society and it is obvious that as a group we are stronger than an individual but once we become possessive or selfish it is very difficult to win or succeed in anything we start out to.
According to Lucas, ‘My success was based on how much I could push everybody up. And eventually their success was the same way. And in the process they pushed me up, and I pushed them up, and we kept doing that, and we still do that.” He states that even though his friends were his competitors that doesn’t stopped him from enjoying their success as his own.
I think Lucas’s career is a best example for what he is trying to describe above because a good amount of his success was truly based on his associations he had with Coppola and Spielberg from the very beginning of his career.
It is also important to note that Lucas not only revolutionised film industry by bringing the digital realm into reality but also he along with Coppola proved that how films could be made outside the gated Hollywood studio system which existed during their era.
Following are two videos in which he talks about his two early films and how Coppola played a crucial role in both of them.
Finally as a personal note, I think lot of people today doesn't understand the importance of cooperating or helping others. It is very much apparent in the Internet forums where people would just gaze at the threads while never take any effort to contribute back. It is even more ironic when people think that by contributing to forums they are not gaining any knowledge. As for me whole reason I write blog or I am active in the forums is not just to contribute but to learn and expand my knowledge. I think the best possible way to learn is when you share.


